For real-estate agents

Stop renting your business.
Own it — for one payment.

Keystone is a complete real-estate operating system — CRM, pipeline, listings, open houses, your website, marketing, and a built-in Claude AI assistant — installed on your own accounts. No $297-a-month treadmill. Ever.

Get early access See the product ↓ $0/month hosting · your data · your accounts
Live install · $0/mo hosting on the agent's own Cloudflare
The Keystone dashboard — pipeline stats, today's schedule, latest leads

The math

GoHighLevel rents you software.
Keystone sells it to you once.

GoHighLevel @ $297/mo

$10,692

Keeps billing forever. Cancel and everything shuts off — your funnels, your contacts, your automations.

Keystone — one payment

Once.

Launch pricing announced soon. Yours forever: stop paying us and nothing turns off, because it runs on your accounts.

That's $10,692 you keep — enough for a year of real lead spend.

Product tour

Everything a working agent touches, in one dark console.

These are real screenshots of a live install — not mockups.

Pipeline

Every lead, walked to closing.

A kanban built for the way deals actually move: New → Contacted → Showing → Offer → Escrow → Won. Automatic day-1/3/7 follow-up emails until you make contact, buyer/seller tags, source tracking, and a red date on anyone going stale.

  • Leads flow in from your website, open houses, property pages, and lead services
  • 360° contact timelines — every email, visit, note, and document in one view
Lead pipeline kanban

Listings

Each property gets its own website.

Add a listing and Keystone publishes a polished single-property page — hero photo, gallery, open-house RSVP, and a lead form that drops straight into your pipeline. The link you proudly text clients; the QR you put on the yard sign.

  • Statuses from Coming Soon to Sold, escrow closing dates on your calendar
  • Visit counts on every property page
Listings manager

Open houses

The sign-in sheet that follows up by itself.

Open the kiosk on an iPad at the door. Every visitor who taps in becomes a lead tied to that listing — agent status, pre-approval, timeframe — and gets a thank-you email the same evening, automatically.

  • RSVP page before the event, kiosk during, visitor report after
  • Show the seller exactly how many people came through
Open-house sign-in kiosk on a phone

Escrow

No deadline ever blows up quietly.

One click loads the standard escrow checklist — inspection, contingency removals, appraisal, walk-through, closing — with dates that land on your calendar and turn red before they're late.

Deal checklists

Calendar

Showings, open houses, closings — one screen.

Everything with a date merges into one calendar: showings, consults booked from your public booking page, open houses, inspections, and every escrow deadline. Consult reminders go out by themselves ~24 hours ahead.

Calendar

Your profile

Fill it out once. It goes everywhere.

Name, license, brokerage, service areas, bio, brand color. Every page, email, flyer, and AI-written word pulls from this single source of truth — change brokerages and your whole system updates itself.

Agent profile

Why one payment works

It runs on accounts you already own.

We host nothing and resell nothing — that's why there's no subscription. A guided installer sets everything up in about 15 minutes.

Your Cloudflare

Hosting & data — $0/mo

The app, database, photos, and your domain live in your free Cloudflare account. Your data never touches our servers.

Your Claude

AI on every screen

Connect your own Claude account: listing descriptions, follow-up drafts, CMA summaries, social captions — in your voice, billed to you at cost.

Your Google

Email & files

Sequences and blasts send from your own Gmail. Your Google Drive connects for photos and backups. Deliverability of a real person, because it is one.

The full system

Built now. Building next.

live

CRM & pipeline

Leads, contacts, timelines, follow-up sequences with open/click tracking.

live

Listings & property sites

A website per property with RSVP and lead capture.

live

Open-house kiosk

iPad sign-in → pipeline → same-evening follow-up.

live

Calendar & bookings

Public consult booking, clash detection, reminders.

live

Money & documents

Quotes, e-sign agreements, invoices, commission reports.

live

Marketing engine

Blasts by segment, landing pages, automations, chat widget.

next

Website builder

10+ templates, or answer a questionnaire and Claude builds your whole site.

next

MLS connection

RESO feed sync — listings, photos, and status changes flow in automatically.

next

Social autopilot

Daily posts generated, scored with music, and published — hands-off.

next

Walk-through films

Paste a listing link → a cinematic 70-second property film, A to Z.

next

Lead marketplace

Vulcan7, REDX, Zillow, and 14 more — connected, parsed into your pipeline.

next

New-agent academy

"I just got my license — what's next?" Lessons that build your pipeline as you learn.

FAQ

Fair questions.

What do I need to run it?

Three free accounts — Cloudflare, Google, and Claude — plus a domain (about $10/yr). The installer walks you through each one in about 15 minutes. Optional extras like an MLS feed or a dialer connect to accounts you already pay those vendors for.

Is there really no subscription?

Really. You pay once for the software and own your install. Hosting runs in Cloudflare's free tier. AI usage bills to your own Claude account at cost. Optional paid major upgrades may come later — never required to keep what you have.

What happens to my data if Keystone disappears?

Nothing. Everything lives in your Cloudflare and Google accounts. Nightly backups go to your own Google Drive. We couldn't hold your data hostage if we wanted to.

Does it replace GoHighLevel completely?

For a working agent: CRM, pipelines, email marketing, funnels/landing pages, booking, e-sign, automations — yes, plus listing tools GHL never had. SMS is deliberately excluded at launch (A2P registration is a burden better carried by a dialer you connect).

I just got my license. Is this for me?

Especially you. The built-in academy turns the classic new-agent playbook — cover open houses, work your sphere, farm a neighborhood — into lessons where each step uses a tool that's already in your system.

Early access

Be first in the door.

Launch pricing will be announced to the early-access list first — one payment, locked for life. No spam, maybe five emails a year.