For real-estate agents
Keystone is a complete real-estate operating system — CRM, pipeline, listings, open houses, your website, marketing, and a built-in Claude AI assistant — installed on your own accounts. No $297-a-month treadmill. Ever.
The math
GoHighLevel @ $297/mo
$10,692
Keeps billing forever. Cancel and everything shuts off — your funnels, your contacts, your automations.
Keystone — one payment
Once.
Launch pricing announced soon. Yours forever: stop paying us and nothing turns off, because it runs on your accounts.
That's $10,692 you keep — enough for a year of real lead spend.
Product tour
These are real screenshots of a live install — not mockups.
Pipeline
A kanban built for the way deals actually move: New → Contacted → Showing → Offer → Escrow → Won. Automatic day-1/3/7 follow-up emails until you make contact, buyer/seller tags, source tracking, and a red date on anyone going stale.
Listings
Add a listing and Keystone publishes a polished single-property page — hero photo, gallery, open-house RSVP, and a lead form that drops straight into your pipeline. The link you proudly text clients; the QR you put on the yard sign.
Open houses
Open the kiosk on an iPad at the door. Every visitor who taps in becomes a lead tied to that listing — agent status, pre-approval, timeframe — and gets a thank-you email the same evening, automatically.
Escrow
One click loads the standard escrow checklist — inspection, contingency removals, appraisal, walk-through, closing — with dates that land on your calendar and turn red before they're late.
Calendar
Everything with a date merges into one calendar: showings, consults booked from your public booking page, open houses, inspections, and every escrow deadline. Consult reminders go out by themselves ~24 hours ahead.
Your profile
Name, license, brokerage, service areas, bio, brand color. Every page, email, flyer, and AI-written word pulls from this single source of truth — change brokerages and your whole system updates itself.
Why one payment works
We host nothing and resell nothing — that's why there's no subscription. A guided installer sets everything up in about 15 minutes.
Your Cloudflare
The app, database, photos, and your domain live in your free Cloudflare account. Your data never touches our servers.
Your Claude
Connect your own Claude account: listing descriptions, follow-up drafts, CMA summaries, social captions — in your voice, billed to you at cost.
Your Google
Sequences and blasts send from your own Gmail. Your Google Drive connects for photos and backups. Deliverability of a real person, because it is one.
The full system
Leads, contacts, timelines, follow-up sequences with open/click tracking.
A website per property with RSVP and lead capture.
iPad sign-in → pipeline → same-evening follow-up.
Public consult booking, clash detection, reminders.
Quotes, e-sign agreements, invoices, commission reports.
Blasts by segment, landing pages, automations, chat widget.
10+ templates, or answer a questionnaire and Claude builds your whole site.
RESO feed sync — listings, photos, and status changes flow in automatically.
Daily posts generated, scored with music, and published — hands-off.
Paste a listing link → a cinematic 70-second property film, A to Z.
Vulcan7, REDX, Zillow, and 14 more — connected, parsed into your pipeline.
"I just got my license — what's next?" Lessons that build your pipeline as you learn.
FAQ
Three free accounts — Cloudflare, Google, and Claude — plus a domain (about $10/yr). The installer walks you through each one in about 15 minutes. Optional extras like an MLS feed or a dialer connect to accounts you already pay those vendors for.
Really. You pay once for the software and own your install. Hosting runs in Cloudflare's free tier. AI usage bills to your own Claude account at cost. Optional paid major upgrades may come later — never required to keep what you have.
Nothing. Everything lives in your Cloudflare and Google accounts. Nightly backups go to your own Google Drive. We couldn't hold your data hostage if we wanted to.
For a working agent: CRM, pipelines, email marketing, funnels/landing pages, booking, e-sign, automations — yes, plus listing tools GHL never had. SMS is deliberately excluded at launch (A2P registration is a burden better carried by a dialer you connect).
Especially you. The built-in academy turns the classic new-agent playbook — cover open houses, work your sphere, farm a neighborhood — into lessons where each step uses a tool that's already in your system.
Early access
Launch pricing will be announced to the early-access list first — one payment, locked for life. No spam, maybe five emails a year.